InSpire is the first European IAPCO Edge Advanced Seminar, to be held in Prague, the City of a Hundred Spires, where you can follow interactive and engaging sessions delivered by industry experts and experience a fun, exchange knowledge with peers and experience a relaxed environment to maximise learning potential!

Are you:

  • An Event professional who has been working in the industry for at least 5 years at a project management level or similar?
  • Looking for the next steps to be more successful both personally and professionally?
  • Interested in increasing knowledge of the global meetings industry and trends?
  • PCOs, CVBs, Convention Centres, Universities, Associations?

EDGE seminars are open to all and not just IAPCO members, so be InSpired to Learn and Lead and register!



What are the critical emerging trends in our profession and in the world of business events

As we look at 2019 and 2020, what changes will we see and how are business event expectations evolving? Hear a summary of key findings from PCMA research, indicating trends and insights on attendee expectations for business events.

Learning Outcomes:

  • Identify priorities in decision making from the organizer perspective
  • Recognize upcoming challenges and opportunities for your organization
  • Begin brainstorming ideas of getting ahead of the competition

Evolving business models - how businesses sell to their customer and how the customer buys

Every industry changes and business models are challenged. In today's world, the customer must be the focus of the organization. The way the customer engages and buys continues to change and organizations are not adapting fast enough. This session will discuss this shift, providing examples of how you can rethink adapt your current model.

Learning Outcomes:

  • Determine what type of external partnerships will make you truly competitive
  • Analyze your current approach and identify opportunities to improve
  • Consider how you can stand out from the crowd and thrive in a competitive market place


The Power of One City - Building an ambassador programme by leveraging the skills of the PCO and the CVB

This session will tell the story of how a city can increase the effectivenes of it's ambassador programme by collaborating with the PCO, CVB, and Convention Centre.

Learning Outcomes:

  • How to build an effective ambassador programme
  • Finding the right ambassador and understanding their concerns
  • How to persuade and support your ambassador to say yes to bidding

Bidding for International Conferences and increasing your conversion rate

This session will focus on how to manage a bid process and how to develop a bid successful response strategy.

Learning Outcomes:

  • Understand how can a CVB can offer support throughout the entire bidding process (from subventions to support of academic ambassadors)
  • How to design a site inspection that stimulate an interest in the destination
  • Some destinations brand assets may begin to resemble one another, so how do they distinguish themselves when bidding?
  • Speaking the same language and understanding the inviting party


Convince and convert to grow your audience

This session will focus on how to influence the purchasing decision and how to communicate at the best the end benefits in order to grow your audience by getting closer to our customers with an advanced audience analysis.

Learning Outcomes:

  • Learn who, when, where and with and what content to target in order to influence the purchasing decision.
  • How to be consistent trough all platforms
  • How to make an irresistible offer for your target audience
  • Find out what your target audience want and do not want


From Tyrant to Trust - The power of empathy can turn the tyrant client into the most trusting client

This session will explore how we turn the tyrant client into a trusting client. To achieve this, we must firstly understand our own behaviour and personality and secondly how we have to adapt our behaviour to understand the needs of our clients. Once we empathise with our clients, we can forge a harmonious path of trust and common direction.

Learning Outcomes:

  • Understand your personality type through DISC Profiling
  • By understanding your own personality traits, you will learn how to transfer this skill to understanding how to work with others
  • By listening, being empathetic, you will learn how to form a relationship of trust with your client


Educating leaders in our Industry - leadership skills and maximising team performance

Organizations are looking at new ways of creating value in order to serve their customer and grow. This starts with your talent and your organizational culture and structure. How can you design your teams, develop skill sets and build high performing leaders to create sustainable growth? This session will discuss frameworks and strategies to pivot and transform.

Learning Outcomes:

  • Describe the characteristics your organisation should embrace to facilitate change and identify crucial skillsets needed for your talent
  • Utilize frameworks to assess your current state and build a roadmap for future
  • Develop a deeper understanding of how to create high-performing teams


Value is more expensive than price - With customers looking for top value in purchase price point is a key determinant

We will discuss on how our industry has changed with regard to financial models and how a careful tracking of revenue streams and associated expenses will help event organizers as they attempt to achieve financial successes .

This session will also focus on how to make pricing decisions and on how to implement a value based approach in order to position your company strategically in the competition landscape.

Learning Outcomes:

  • Understand how to make pricing decisions
  • Define how to implement a value based approach in order to position your company strategically in the competition landscape
  • Understand what clients are looking for and how to translate our competitive advantage into financial customer benefits


Project Management - Creativity and Innovation in project management

Is there a room for creativity and innovation in project management?

Learning Outcomes:

  • How to transform in project heros our project managers
  • Working on the soft skills of your team: why do soft skills matter?
  • When and where to be creative when managing your team
  • Understand the critical obstacles for project managers
  • How to define the best roles in your team


The Art of Expression - Creating an environment where people are free to express, free to challenge and free to be at their best is an "art" in itself

Associations around the globe are driven to rethink their purpose and remain relevant to their members. Giving a voice to their customers and creating the perfect environment for the engagement of their community is critical for membership retention and enhanced learning opportunities.

Learning Outcomes:

  • How to build an emotional connection and a sense of belonging at your conference
  • 10 top tips on how to engage your delegates with each other, speakers and Industry partners
  • Gain an understanding of the value of networking and how to create the perfect environment for shared learning outside the meeting room


Reversing hierarchial thinking within organisations to support those servicing your customers.

The leadership style is shifting to a participatory style of management from an authoritarian style. Persuasive leaders understand that the WHY of what you are doing is more important than the how you are doing it. Servant leaders encourage a "service" and support network to those serving the end customer.

Learning Outcomes:

  • Take the initial steps to reverse your hierarchial thinking and become a Master Leader
  • Empower your team leads to serve those who are servicing the client
  • Develop self awareness of your leadership style or how you would like to be led


What is our responsibility in creating transformative change in society.

It is said that “if you want to go fast, you go alone but if you want to go far, you go together.” No statement is truer for the Business events industry as it serves as a platform for addressing complex global business and societal challenges with the power to transform industries and communities for the better. This requires collaboration at every level from internal stakeholders to partners to even competitors in your space. This session will highlight global trends and how cross-industry collaboration drives new business and social good.

Learning Outcomes:

  • Describe major global factors that are creating new economic, societal and environmental challenges
  • Recognize that events have the power to not only drive positive business outcomes but help improve communities
  • Explore opportunities to collaborate with existing and new partners to make an even greater, lasting impact


Enhance your personal growth - How do you leverage what you have learnt

If you are seeking to propel your personal growth, a development plan to become a self-reflective, authentic leader is critical. This session will outline key habits for growth and share tips on how to become a more effective leader.

Learning Outcomes:

  • Gain practical tools to lead teams
  • Build a personal action plan for maximizing your effectiveness
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